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	<title>Arun's Lair</title>
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	<link>http://arunb.wordpress.com</link>
	<description>Online Marketing and beyond</description>
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		<title>Arun's Lair</title>
		<link>http://arunb.wordpress.com</link>
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		<item>
		<title>Creating favicons made easy</title>
		<link>http://arunb.wordpress.com/2009/08/07/creating-favicons-made-easy/</link>
		<comments>http://arunb.wordpress.com/2009/08/07/creating-favicons-made-easy/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 07:13:00 +0000</pubDate>
		<dc:creator>arun</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://arunb.wordpress.com/?p=24</guid>
		<description><![CDATA[Just stumbled upon this cool tool to create favicons. http://www.chami.com/html-kit/services/favicon/ You just need to upload an image and this tool can create favicons from the image. You can also add some amount of customization to the icon. Once you create the icon, you can download it and use it for your website.  Below are a <a href="http://arunb.wordpress.com/2009/08/07/creating-favicons-made-easy/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=arunb.wordpress.com&amp;blog=174300&amp;post=24&amp;subd=arunb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Just stumbled upon this cool tool to create favicons.</p>
<p><a href="http://www.chami.com/html-kit/services/favicon/">http://www.chami.com/html-kit/services/favicon/</a></p>
<p>You just need to upload an image and this tool can create favicons from the image. You can also add some amount of customization to the icon.</p>
<p>Once you create the icon, you can download it and use it for your website.  Below are a couple of favicons I tried creating for<a href="http://site24x7.com" target="_blank"> Site24x7</a> website.</p>
<p><img class="alignnone size-full wp-image-25" title="favicon" src="http://arunb.files.wordpress.com/2009/08/favicon.gif?w=500" alt="favicon" /></p>
<p><img class="alignnone size-full wp-image-26" title="favicon1" src="http://arunb.files.wordpress.com/2009/08/favicon1.gif?w=500" alt="favicon1" /></p>
<p><img class="alignnone size-full wp-image-27" title="favicon2" src="http://arunb.files.wordpress.com/2009/08/favicon2.gif?w=500" alt="favicon2" /></p>
<p>I&#8217;m no design expert, so these icons may seem ordinary. But in the hands of the right people, this tool could create magic!</p>
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			<media:title type="html">arun</media:title>
		</media:content>

		<media:content url="http://arunb.files.wordpress.com/2009/08/favicon.gif" medium="image">
			<media:title type="html">favicon</media:title>
		</media:content>

		<media:content url="http://arunb.files.wordpress.com/2009/08/favicon1.gif" medium="image">
			<media:title type="html">favicon1</media:title>
		</media:content>

		<media:content url="http://arunb.files.wordpress.com/2009/08/favicon2.gif" medium="image">
			<media:title type="html">favicon2</media:title>
		</media:content>
	</item>
		<item>
		<title>Better tool for checking content readability and two related articles</title>
		<link>http://arunb.wordpress.com/2008/01/16/better-tool-for-checking-content-readability-and-two-related-articles/</link>
		<comments>http://arunb.wordpress.com/2008/01/16/better-tool-for-checking-content-readability-and-two-related-articles/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 07:03:07 +0000</pubDate>
		<dc:creator>arun</dc:creator>
				<category><![CDATA[For Writers]]></category>
		<category><![CDATA[readability content writing tools]]></category>

		<guid isPermaLink="false">http://arunb.wordpress.com/2008/01/16/better-tool-for-checking-content-readability-and-two-related-articles/</guid>
		<description><![CDATA[I&#8217;d written about readability index calculator last week. I&#8217;d also posted this in Sitepoint forums and got some good responses to that post. In one of the replies, I was introduced to a new tool Mystery Matador which I feel is better than the readability index calculator. I like the fact that it gives me <a href="http://arunb.wordpress.com/2008/01/16/better-tool-for-checking-content-readability-and-two-related-articles/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=arunb.wordpress.com&amp;blog=174300&amp;post=22&amp;subd=arunb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I&#8217;d written about <a href="http://arunb.wordpress.com/2008/01/09/check-the-readability-of-your-article/" target="_blank">readability index calculator</a> last week. I&#8217;d also posted this in Sitepoint forums and got some good responses to that post.</p>
<p>In one of the replies, I was introduced to a new tool <a href="http://www.fightthebull.com/putinthering.asp" target="_blank">Mystery Matador</a> which I feel is better than the readability index calculator. I like the fact that it gives me suggestions to improve my content.</p>
<p>In this process, I also came across two articles. The first one was regarding the <a href="http://www.shallowbridge.com/companies-business/article5052.htm" target="_blank">most overused word in technical marketing</a> (solution). The second one was about <a href="http://www.pragmaticmarketing.com/publications/magazine/4/2/buzzword" target="_blank">common marketing buzzwords</a> used in marketing collaterals. We&#8217;ve read these words over and over again so much that they don&#8217;t make sense any more. They sound hollow nowadays. I must admit I&#8217;ve also been guilty of using most of these words in my articles. This article is sort of any eye-opener to me. May be I should try to reduce the usage of these words in the future.</p>
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			<media:title type="html">arun</media:title>
		</media:content>
	</item>
		<item>
		<title>Check the readability of your article</title>
		<link>http://arunb.wordpress.com/2008/01/09/check-the-readability-of-your-article/</link>
		<comments>http://arunb.wordpress.com/2008/01/09/check-the-readability-of-your-article/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 09:50:40 +0000</pubDate>
		<dc:creator>arun</dc:creator>
				<category><![CDATA[For Writers]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[calculator]]></category>
		<category><![CDATA[readability]]></category>

		<guid isPermaLink="false">http://arunb.wordpress.com/2008/01/09/check-the-readability-of-your-article/</guid>
		<description><![CDATA[Are you a blogger or a journalist? Do you want to know the readability of an article or a story you&#8217;ve written ? Then readability index calculator is the tool you need. You just need to enter a passage of text in the field and select the language for which the readability is to be <a href="http://arunb.wordpress.com/2008/01/09/check-the-readability-of-your-article/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=arunb.wordpress.com&amp;blog=174300&amp;post=21&amp;subd=arunb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Are you a blogger or a journalist? Do you want to know the readability of an article or a story you&#8217;ve written ? Then <a href="http://www.standards-schmandards.com/exhibits/rix/index.php" target="_blank">readability index calculator</a> is the tool you need. You just need to enter a passage of text in the field and select the language for which the readability is to be calculated. The tool will give you a reading ease score and grade level.</p>
<p>The calculation is done based on <a href="http://en.wikipedia.org/wiki/Flesch-Kincaid_Readability_Test" target="_blank">Flesch-Kincaid</a> method for English language. Any score about 60 is good and it means your readers find it easy to follow what you&#8217;ve written.</p>
<p>So, the next time you write a blog post or an article for a journal, make sure your article has good readability with the readability index calculator.</p>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">arun</media:title>
		</media:content>
	</item>
		<item>
		<title>Easy ways to fail &#8211; some common mistakes in a software project</title>
		<link>http://arunb.wordpress.com/2007/10/31/easy-ways-to-fail-some-common-mistakes-in-a-software-project/</link>
		<comments>http://arunb.wordpress.com/2007/10/31/easy-ways-to-fail-some-common-mistakes-in-a-software-project/#comments</comments>
		<pubDate>Wed, 31 Oct 2007 14:40:33 +0000</pubDate>
		<dc:creator>arun</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[failure joel]]></category>

		<guid isPermaLink="false">http://arunb.wordpress.com/2007/10/31/easy-ways-to-fail-some-common-mistakes-in-a-software-project/</guid>
		<description><![CDATA[This one is about the 5 common mistakes in software project setup. Amazing writeup by Joel Spolsky, as usual.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=arunb.wordpress.com&amp;blog=174300&amp;post=20&amp;subd=arunb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This one is about the 5 common mistakes in software project setup. Amazing <a href="http://www.inc.com/magazine/20071101/how-hard-could-it-be-five-easy-ways-to-fail.html?partner=fogcreek" target="_blank">writeup</a> by Joel Spolsky, as usual.</p>
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			<media:title type="html">arun</media:title>
		</media:content>
	</item>
		<item>
		<title>check typos online</title>
		<link>http://arunb.wordpress.com/2007/08/10/check-typos-online/</link>
		<comments>http://arunb.wordpress.com/2007/08/10/check-typos-online/#comments</comments>
		<pubDate>Fri, 10 Aug 2007 10:03:14 +0000</pubDate>
		<dc:creator>arun</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://arunb.wordpress.com/2007/08/10/check-typos-online/</guid>
		<description><![CDATA[http://www.orangoo.com/spell/ is a nice online spellchecker tool. I found it very simple and easy to use. What&#8217;s more, it is completely free and the code is open source! A must have application for  anyone writing website content.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=arunb.wordpress.com&amp;blog=174300&amp;post=19&amp;subd=arunb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.orangoo.com/spell/" target="_blank">http://www.orangoo.com/spell/</a> is a nice online spellchecker tool. I found it very simple and easy to use. What&#8217;s more, it is completely free and the code is open source!</p>
<p>A must have application for  anyone writing website content.</p>
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			<media:title type="html">arun</media:title>
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		<title>Couple of neat looking websites</title>
		<link>http://arunb.wordpress.com/2007/07/19/couple-of-neat-looking-websites/</link>
		<comments>http://arunb.wordpress.com/2007/07/19/couple-of-neat-looking-websites/#comments</comments>
		<pubDate>Thu, 19 Jul 2007 14:11:37 +0000</pubDate>
		<dc:creator>arun</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://arunb.wordpress.com/2007/07/19/couple-of-neat-looking-websites/</guid>
		<description><![CDATA[Came across two neat looking websites in quick succession. couldn&#8217;t resist blogging this. MMOGUILDSITES &#8211; for managing guild sites. The blue/green theme rocks!! Evite &#8211; for sending/viewing invitations, e-cards, party planning, etc. Looks like I  have to register to make better use of it. From what I have seen so far, the site looks smashing<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=arunb.wordpress.com&amp;blog=174300&amp;post=18&amp;subd=arunb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Came across two neat looking websites in quick succession. couldn&#8217;t resist blogging this.</p>
<ol>
<li><a href="http://www.mmoguildsites.com/" target="_blank">MMOGUILDSITES</a> &#8211; for managing guild sites. The blue/green theme rocks!!</li>
<li> <a href="http://www.evite.com/" target="_blank">Evite</a> &#8211; for sending/viewing invitations, e-cards, party planning, etc. Looks like I  have to register to make better use of it. From what I have seen so far, the site looks smashing</li>
</ol>
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		<title>blackle &#8211; the black google</title>
		<link>http://arunb.wordpress.com/2007/05/15/blackle-the-black-google/</link>
		<comments>http://arunb.wordpress.com/2007/05/15/blackle-the-black-google/#comments</comments>
		<pubDate>Tue, 15 May 2007 11:12:26 +0000</pubDate>
		<dc:creator>arun</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://arunb.wordpress.com/2007/05/15/blackle-the-black-google/</guid>
		<description><![CDATA[Came across this &#8216;energy-saving&#8217; site today. Its called Blackle aka Black Google. It basically shows the google home page with a black background. The purpose of this site: It has been shown through research that a screen with white background consumes more power that black background. So a website such as google with its massive <a href="http://arunb.wordpress.com/2007/05/15/blackle-the-black-google/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=arunb.wordpress.com&amp;blog=174300&amp;post=17&amp;subd=arunb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Came across this &#8216;energy-saving&#8217; site today. Its called <a href="http://blackle.com/">Blackle</a> aka Black Google. It basically shows the google home page with a black background.</p>
<p>The purpose of this site: It has been shown through research that a screen with white background consumes more power that black background. So a website such as google with its massive search-related queries will consume a big amount of energy. Blackle is a result of converting google&#8217;s white background to black one so that it can save tons of energy!!</p>
<p>more here <a href="http://ecoiron.blogspot.com/2007/01/black-google-would-save-3000-megawatts.html">http://ecoiron.blogspot.com/2007/01/black-google-would-save-3000-megawatts.html</a></p>
<p>Interesting one, huh! But questions remain: What will happen to the readability? How am I supposed to see my <a href="http://site24x7.com">site24x7</a> google ads on a black screen?</p>
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		<title>Search with Kevin and win prizes!</title>
		<link>http://arunb.wordpress.com/2007/04/02/search-with-kevin-and-win-prizes/</link>
		<comments>http://arunb.wordpress.com/2007/04/02/search-with-kevin-and-win-prizes/#comments</comments>
		<pubDate>Mon, 02 Apr 2007 18:26:25 +0000</pubDate>
		<dc:creator>arun</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://arunb.wordpress.com/2007/04/02/search-with-kevin-and-win-prizes/</guid>
		<description><![CDATA[A new search engine is offering prizes every time you use it. Yes, that&#8217;s true. &#8216;Search With Kevin&#8217; site offers &#8216;exciting prizes&#8217; for every search. Prizes include gifts such as Kevin&#8217;s autographed T-shirt, invite to Kevin&#8217;s birthday party, etc. I came across Kevin Federline&#8217;s newly launched search engine through the Rojo email newsletter. Searched for <a href="http://arunb.wordpress.com/2007/04/02/search-with-kevin-and-win-prizes/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=arunb.wordpress.com&amp;blog=174300&amp;post=16&amp;subd=arunb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A new search engine is offering prizes every time you use it. Yes, that&#8217;s true. &#8216;Search With Kevin&#8217; site offers &#8216;exciting prizes&#8217; for every search. Prizes include gifts such as Kevin&#8217;s autographed T-shirt, invite to Kevin&#8217;s birthday party, etc.</p>
<p>I came across Kevin Federline&#8217;s newly launched <a href="http://searchwithkevin.prodege.com">search engine</a> through the <a href="http://www.rojo.com">Rojo</a> email newsletter. Searched for the keyword website monitoring service, and was amazed to see lots of sponsored results at the top and bottom of the page. That is really impressive for a newly launched search engine. btw, <a href="http://site24x7.com">Site24x7</a> appeared in the second page of search results.</p>
<p>Wondering who Kevin Federline is? This <a href="http://en.wikipedia.org/wiki/Kevin_Federline">link</a> might give you all the answers.</p>
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			<media:title type="html">arun</media:title>
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		<title>Competition to Adsense?</title>
		<link>http://arunb.wordpress.com/2007/03/26/competition-to-adsense/</link>
		<comments>http://arunb.wordpress.com/2007/03/26/competition-to-adsense/#comments</comments>
		<pubDate>Mon, 26 Mar 2007 09:49:02 +0000</pubDate>
		<dc:creator>arun</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://arunb.wordpress.com/2007/03/26/competition-to-adsense/</guid>
		<description><![CDATA[Adbrite Interstitials is a new player (at least to me) in the internet ad-serving marketplace. It looks like it works very similar to Google Adsense. Advertizers can create advertizement campaigns which will then run on publisher&#8217;s websites. Publishers are the website owners who have signed up to run Adbrite Interstitials ads on their sites. They <a href="http://arunb.wordpress.com/2007/03/26/competition-to-adsense/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=arunb.wordpress.com&amp;blog=174300&amp;post=15&amp;subd=arunb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adbrite.com/">Adbrite</a> Interstitials is a new player (at least to me) in the internet ad-serving marketplace. It looks like it works very similar to Google Adsense. Advertizers can create advertizement campaigns which will then run on publisher&#8217;s websites.</p>
<p>Publishers are the website owners who have signed up to run Adbrite Interstitials ads on their sites. They get a share of the revenue from the ads. Adbrite claims to give more <a href="http://www.adbrite.com/mb/howadbriteworks.php">control to publishers</a> on the type of ads that will be shown on their site.</p>
<p>Their website looks neat enough. The green color scheme is eye pleasing.</p>
<p>I haven&#8217;t really signed up for their service since there is no need for me at the moment.  If a need arises, I will definitely give it a try.</p>
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		<title>Random links for a Tuesday</title>
		<link>http://arunb.wordpress.com/2007/03/06/random-links-for-a-tuesday/</link>
		<comments>http://arunb.wordpress.com/2007/03/06/random-links-for-a-tuesday/#comments</comments>
		<pubDate>Tue, 06 Mar 2007 07:30:42 +0000</pubDate>
		<dc:creator>arun</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://arunb.wordpress.com/2007/03/06/random-links-for-a-tuesday/</guid>
		<description><![CDATA[http://improbable.com/ig/ &#8211; IG nobel prizes, honors research that makes people laugh and then think&#8230; Stedmans.com &#8211; online medical dictionary. The online version of the famous Stedman&#8217;s dictionary of medical words. Will sound familiar to folks in the medical transription industry. onelook.com &#8211; for dictionary search. This one fetches results from other online dictionaries such as <a href="http://arunb.wordpress.com/2007/03/06/random-links-for-a-tuesday/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=arunb.wordpress.com&amp;blog=174300&amp;post=14&amp;subd=arunb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://improbable.com/ig/" title="IG Nobel Prizes">http://improbable.com/ig/</a> &#8211; IG nobel prizes, honors research that makes people laugh and then think&#8230;</p>
<p><a href="http://www.stedmans.com">Stedmans.com</a> &#8211; online medical dictionary. The online version of the famous Stedman&#8217;s dictionary of medical words. Will sound familiar to folks in the medical transription industry.</p>
<p><a href="http://www.onelook.com">onelook.com</a> &#8211; for dictionary search. This one fetches results from other online dictionaries such as Encarta, Wikipedia, Merriam-Webster, etc. and displays all these results in one screen.</p>
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